“But for the vast majority of romance readers, the hero should be a strong, confident, swaggering alpha. “I think this is one of the problems we’re having in romance in general right now: our heroes have gotten a little too PC. We’re portraying men the way feminist ideals say they should be – respectful and consensus-building,” muses Angela Knight. “Yet women like bad boys. I suspect that’s because our inner cave woman knows Doormat Man would become Sabertooth Tiger Lunch in short order. In fact, this may be one reason why EroRom is gaining popularity so fast – writers feel free to write dominant heroes with more of an edge.”
-Ogas and Goddam, A Billion Wicked Thoughts, 97.